Sunday, January 22, 2012
After WWII, California sunshine and a love affair with automobiles spurred the growth of roadside businesses in the Golden State catering specifically to motorists. As America’s first major drive-through hamburger chain, Jack in the Box® restaurants (founded in 1951) helped pave the way for a delicious new dining experience.
Jack in the Box helps us remember their role in this past by promoting “National Drive Thru Day”, which is now staged annually, on July 24.
In this Journey into Hidden America, we spoke with Brian Luscomb of, Jack in the Box about the origins of the drive-in, Jack in the Box’s role and what the drive-in and National Drice Thru Day are all about these days.
For more on National Drive Thru Day, see: www.jackinthebox.com.