Monday, February 21, 2011
Founded as “a celebration craft beer for Jews”, HE’BREW Beer began as a Chanukah experiment in 1996 when founder and proprietor Jeremy Cowan and friends squeezed pomegranates to produce juice for the first HE’BREW beer.
Since then HE’BREW Beer has become known for its beer as well as its widely recognized for its playful yet earnest study of Jewish, world, and pop.
In this Journey, we speak with Jeremy Cowan about the beeer, its culture and his story which can be found in his memoir, memoir, Craft Beer Bar Mitzvah, that chronicles the beginning of HE’BREW Beer and the evolution of Shmaltz Brewing Company. The book was launched at Great American Beer Festival in Denver, Colorado, and a second edition was released in December 2010.