“Americans may be divided by politics, but we are united by our love of country,” said Henry Schleiff, President & General Manager of Destination America. “As a network inclusive to all, Destination America will celebrate this connective spirit by curating the common ground among us: the pluck of the worn saddle, the promise of exploring new territory, and the diversity that has made this nation great.”
Our guest into this Journey into Hidden America segment originally broadcast on SIRIUS-XM Radio is Marc Etkind, senior vice president, content strategy for Destination America. He chatted with Mark Walsh just as Destination America joined the portfolio of Discovery brands when it debuted on Memorial Day, 2012.
In a press release for the new network Marc said, “Our research, coupled with my own experience developing shows about America over the last 20 years, has shown that viewers have a huge appetite for content focused on our unique culture and spirit….By collecting the very best of travel, adventure, food, home, and natural history into one brand, we’re excited to create a new lifestyle destination for programming that Americans love.”
But the story goes much deeper. In this chat, Marc and Mark recall the power of the road as experiened through family road trips decades ago.
Destination America, related Marc Etkind, is a network that hopes to represent the staying power of such a sensibility.
The talk between Marc and Mark is a conversational journey worth a listen.
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